PPC - Do You Have Questions About Pay per Click Marketing?

ZekeLL · 12-24-2008, 02:12 PM

Hi, I am Zeke Camusio.

I am here to answer your (PPC) Pay per Click questions.

If you want to make the most out of your Pay per Click campaign but don't know how, I can help you. Ask your questions and I will answer them as quickly as I can.

Thank you!

TheBigIdea · 01-06-2009, 12:52 PM

hi zeke, so what sort of PPC companies do you recommend for advertisers? (other than google)

ZekeLL · 01-06-2009, 01:03 PM

MSN AdCenter and Yahoo! Search Marketing drive less traffic than Google AdWords but in most markets it converts a little better.

2william · 01-07-2009, 05:35 PM

I got the right thread I guess! I’ve heard many times about this ppc service but I don’t really know how this works. This means the owner’s website must pay every time some surfer click on his website?

boeing767 · 01-08-2009, 08:47 AM

Is it considered click fraud to incentivize my visitors to click on PPC advertisements?

Say, if they click on the advertisements, they have a chance of winning a free gift.

Also, would advertisers consider such clicks to be valuable, assuming that my website attracts a very niche database of visitors that is also my advertisers' target market?

TheBigIdea · 01-08-2009, 09:14 AM

it depends on what your ad network says. normally its illegal to incentivize for PPC.

For CPA there are tons of opportunities to incentivize your offers. And they pay much better than PPC.

TheBigIdea · 01-08-2009, 09:17 AM

Quote:

Originally Posted by 2william

I got the right thread I guess! I’ve heard many times about this ppc service but I don’t really know how this works. This means the owner’s website must pay every time some surfer click on his website?

if you're the advertiser paying an ad network eg 50 usd for a PPC campaign, then yes, when someone clicks on your ad, you pay a few cents.

that's how Google makes its billions every year. small and large companies want to be at the top of google searches and as a result, they pay more and push the cost of a click from a few cents to dollars. Imagine 10000 people clicking your ad , and you pay 2 bucks for each click. That's 20k dollars spent on advertising , and we haven't even talked about conversions ( if the click actually makes a difference in what you're selling)

boeing767 · 01-08-2009, 10:08 AM

Quote:

Originally Posted by TheBigIdea

it depends on what your ad network says. normally its illegal to incentivize for PPC.

For CPA there are tons of opportunities to incentivize your offers. And they pay much better than PPC.

How attractive are PPI schemes nowadays among advertisers?

Apart from the legal issues related to incentivization, do you think that advertisers would see any value in traffic (high click-through rates) that is achieved through incentivization?

ZekeLL · 01-08-2009, 12:04 PM

Quote:

Originally Posted by 2william

I got the right thread I guess! I’ve heard many times about this ppc service but I don’t really know how this works. This means the owner’s website must pay every time some surfer click on his website?

Yes, that's pretty much it. You buy clicks (visitors).

ZekeLL · 01-08-2009, 12:06 PM

Quote:

Originally Posted by boeing767

Is it considered click fraud to incentivize my visitors to click on PPC advertisements?

Say, if they click on the advertisements, they have a chance of winning a free gift.

Also, would advertisers consider such clicks to be valuable, assuming that my website attracts a very niche database of visitors that is also my advertisers' target market?

Click fraud is when you click on your competitors' ads to make them waste money. Encouraging people to click on your ad is not click fraud. In fact, that's exactly what you should do.

boeing767 · 01-09-2009, 12:10 AM

Quote:

Originally Posted by ZekeLL

Click fraud is when you click on your competitors' ads to make them waste money. Encouraging people to click on your ad is not click fraud. In fact, that's exactly what you should do.

I'm always under the impression that my responsibility as a publisher towards my advertisers is to direct my visitors to the doorstep of their e-commerce websites, that's all. Just to confirm again, would advertisers see any value in a service that depends on incentivization to drive unique hits to their websites? Is mere traffic enough, or do advertisers also look out for traffic that is generated out of pure interest?

ZekeLL · 01-09-2009, 12:14 AM

What do you mean by "incentivization"?

boeing767 · 01-09-2009, 12:38 AM

Quote:

Originally Posted by ZekeLL

What do you mean by "incentivization"?

I'm planning to host text advertisements (either PPI, PPA or CPA), which I will make contests to go with. Every 100th click from my visitors will receive a small prize.

boeing767 · 01-10-2009, 01:40 PM

Quote:

Originally Posted by boeing767

I'm planning to host text advertisements (either PPI, PPA or CPA), which I will make contests to go with. Every 100th click from my visitors will receive a small prize.

Can anyone help me out with this?

TheBigIdea · 01-10-2009, 02:12 PM

Quote:

Originally Posted by boeing767

Can anyone help me out with this?

i can. PM me