Hey guys. Just wanted to share what I finally realized through my experiences in the past week. Why certain people are making millions of dollars, and why some people are still failing miserably despite the amount of work they put in. Anyways, I'll get right to it.
Around a week ago, a guy by the name of Alex Goad got in contact with me to promote a new Internet marketing product that he created. I do have a small list of around 1000 prospects from a website that I have, but it was enough for him to take notice and hit me up with an offer (well, technically it was his assistant that got in touch with me).
The launch of his product actually happened yesterday, and according to Alex, he has already pulled in over 1000 sales in the first 12 hours of the launch, selling his $77 product.
But that's not important.
What's cool is how he did it. He did not have an advertising campaign (as far as I can tell), and he spent little to no investment into reaching tens of thousands, if not hundreds of thousands of targeted prospects to promote his launch. I'll point out exactly why his launch was successful (I sent the same stuff to my mailing list as well):
- He Treats His JV's like Gold
Around a week ago, his assistant, Omar, contacted me asking me to JV (joint venture) with Alex on his new product. He gave me the URL to a nicely set up web page with an instant download link of his product, private contact details, and an attractive affiliate percentage - 70% (haha probably not a good idea to let you know this). Instantly, he built a strong trust between us two - which in turn made me trust him with my mailing list. No doubt, he has contacted A LOT of people to JV with him, so instantly, there's a lot of targeted advertising, and he doesn't even have to pay anything. He didn't stop there. Every other day, he would send me an email letting me know new updated mailing templates that I can use, and other promotion tools. He made it as easy as possible for me to promote his launch.
- Great Sales Letter
If you take a look through his sales letter, you'll see that it's filled with income proof, lots of testimonials, and a weird money back guarantee. Who's ever heard of a 56-day money back guarantee? Well, it definitely makes it stand out.
- He Has an Awesome Product
I looked through the draft ebook of his product, and it is pure quality. He gets right in there and gives you the good stuff without any mumbo jumbo. How does this make him more money? Return customers. If you buy his ebook, you will want to buy from him again the next time he comes up with something - and that's powerful.
Generally speaking, this guy definitely knows what he's doing. So I'll summarize all this into a simple sentence for you to take home and apply to your own business:
Leverage those around you and make sure that they are the ones who benefit most.
(you can quote me on that).
What do you think?
Thank You,
Donny





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