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Originally Posted by nado
hmm, yeah a podcast directory of sorts was in the bag of ideas, but that area is flooded already... although I would like to see a better search engine for podcasts and blogs. All the current searches are very poor on bringing up the results I'm after.
Definately, being able to search audio files would very nice. Although I think for that, you would need advanced voice recognition software already developed... which I think is a bit out of my league/funds.
I'm sure there has to be a few possibilities out there to make a decent revenue from podcasting (either from a podcasters' or perhaps advertisers POV), as the industry is still very new and developing.
cheers
nathan
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Dude! You in Sydney?
Ok, look the way I see it is this. First of all, screw all consumer based stuff. Consumer products and services are for well financed, diversified operators who can stand to burn cash for eternity. Consumers don't have well defined budgets and they're price sensitive - even if they have the money- which they often don't. Alas, consumers are a bitch to sell to.
Right. So if you're gonna monetize podcasting you need to start thinking how voice can help a business (whether it's a large, a medium sized, or a small organisation).
To that end, voice is just another medium. Like paper, like pictures or websites. It took a long time to convince people to use websites. Well....relatively speaking. So it's going to take some time to convince businesses to use voice as well. So the million dollar question is why is voice any good?
With websites, the selling point was that if you're on the net, more people can learn more about you, quicker and cheaper than if you only means for communication was the telephone. And it worked- using websites, businesses have gained proven growth in revenue and proven savings on administrative expenses?
What's the unique selling proposition with voice? How is it a substitute without substitutes?
I can think of a few things of the top of my head:
1) Technical manuals for consumer electronics. The are freakin' unreadable. Voice is a substitute without a substitute in that area.
2) Brochures. No one reads the damn things. If you can put a chip in it (like one of those singing b'day-cards) there you go. A substitute without substitutes.
3) Education. No one reads text books. Voice enabled textbooks. Again- what do you think you'd buy as a uni student- a text book you're never gonna read, or the same text book- which you can read, but also listen to?
There are hundreds of these examples where voice can substitute text.
The other thing is that if you are selling to businesses, you can make stuff made-to-order and get your customers to finance your startup. The only problem. of course, is that none of this rambling matters if there are no serious people on the ground who will make sacrifices to run these ventures. Everywhere I look on these forums (not so much this one), people are drawn to bullshit "million dollar opportunities" which involve nothing more than spamming more people about these "million dollar opportunities".
What we need is trained professionals who know how to build business and not the amateurs who get their education from Donald Trump university and therichjerk.com.
You feel me man?
