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Most advertising is not what I would call ustainable, because when the advertisement ends or you stop it, noone will see your landing pages, websites and so on. As a result, the traffic from the advertisements stops.
There are twelve general categories of advertising and marketing a home based business online. These are:
Traffic Exchanges
Advertising Coops
Social and business networking sites
Pay Per Click Advertising
Classified Advertising
Ezine Advertising
Blogging
Article Marketing
Forums
Squidoo
Craigslist
Link Exchange Systems
An effective marketing plan will include engaging in activities in all of these categories according to a schedule on a consistent basis.
Pay Per Click Advertising sand ezine advertising can produce large numbers of traffic or sign ups when done correctly. Done incorrectly, however, they can cause you to lose money and get little or no traffic.
I have found that article marketing, blogging and forum posting are the most effective online marketing methods for a home based business. When you write and publish original, useful and keyword optimized articles and blog posts, they get indexed and remain indexed for sometimes as long as two years or more.
I have written over one hundred and fifty articles in the last six months. Many of them have shown on the first page of Google for the keyword search phrase for months. I consistently get click thrus and sign ups just from articles and blog posts.
A recent study showed that 80% of internet users look at the organic search results on only the first two pages of results. 80% of searches are done using Google, Yahoo and Windows Live Search.
So knowing what your prospects are searching for and consistently providing useful content and solutions positions and brands you as an expert and creates trust and credibility. I often get phone calls where someone says I read your article or blog and wanted to find out what you are doing.
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