Ok, So I have e-commerce website!

[azzurex]

I thought as a bit of an experiment with creating and selling on the internet that I would give it a go!

The result is - platinumdental dot com dot au (wont let me link it due to lack of posts)

What are your thoughts? considering its my first effort at a website & ecommerce, any feedback is welcomed and recommendations I will put in action!

[conor_mcg]

Looks good. Simple and to the point. Now just need to get your SEO sorted as your not even on google.

[forbes]

Put a call to action on every page.

Add a blog.

[sarapova]

Hi,
Nice effort. I appreciate that. I would suggest that one of the ways of making your website relevant is by using search engine optimization. It requires making use of certain keywords and keyword phrases and having relevant websites link back to your website. This is isn't comprehensive because they are lots of other things you need to do to attract the nod of the various top search engines. Trying to get the nod of search engines through these means are important because people who are searching for your type of product of services go to the search engines first. So if you follow the search engine optimizations rules very well, there is every chance that your website would be among the first 10 result in the search requests that has your websites keywords.

[nicolebeckett]

I like the overall design, but you need content on your home page. Right now, it's only a picture, which isn't going to be indexed by Google. Without any content, you'll never be able to rank on the search engines. Google likes sites that are informative, with content that's updated frequently.

You may want to start a blog. However, I would wait until you got a little more traffic first. Spend your energy now driving traffic to your site, so that there are people to read the blog!

Also, I would move the "Why Whiten" and "Who Buys Tooth Whitening Products" off the About Us page and onto its own page (like a 'Benefits' page). It doesn't really make sense to have it on there. Keep 'About Us' about your company - what kind of background you have, why you're qualified to give us advice on our teeth, etc. And don't say that your products are "not the cheapest on the market". It may be true, but don't let people think they can get a better deal elsewhere

Once you have the on-site stuff taken care of, move to the off-site. Do some article marketing, find relevant forums to post on, and do some guest blogging. The key is to establish yourself as an expert in your niche. I'm assuming that teeth whitening is a very competitive niche, so if you want to be successful, you're going to have to really make yourself stand out.

[azzurex]

Thank you for your responses.

I am working on the SEO. Its far more complex than I first thought, but thats what this site is all about, experimenting.

I have changed the inside setup to seperate the about us into its own sections of FAQ's. The product page has changed to offer more information, presented neater I feel.

I am still trying to think how to redo the main page with information so that it picks up in the search engine but looks clean and professional.

Again thanks for the critique and keep it coming!

[azzurex]

Oh and Nicole, how much information do you require on the first page to get google to index it? I have come across a few sits such as netjets who have a similar entry style page who index very well.

Thanks

[daneb]

I'm getting IE8 errors with the jQuery script you're using. Otherwise, it looks good. With some incoming links, it should do well in the search engines. Good luck!