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About LinkBacksI know that a niche market is a clearly defined market segement but can't they also be mass market?
eg Cobra beer is a niche market product but yet the whole world can buy it.
Can someone please help me understand the concept better.
Thanks
Senior Member
I know that a niche market is a clearly defined market segement but can't they also be mass market?
eg Cobra beer is a niche market product but yet the whole world can buy it.
Can someone please help me understand the concept better.
Thanks
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