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Originally Posted by Double_S
Hey, i was thinkin of clever new ways to print t-shirts just the ugly rapper on my chest just doesn't cut it for me anymore. I was thinking of printing a page right outta a magazine and printing it on my shirt. Just a random page and use that a fashion statment.. think about it .. it could be the next big thing.. then i kept thinking... if i start selling t-shirts for hell of cheap where i dont make a profit through the sales. I can sell t-shirts that have magazine ads printed on it and for every shirt i get paid...
1. Would they pay me ( the advertisers )
2. I seen other shirts before with ads but not good ones, what do you think?
I was thinking by the more shirts you sell with the same add the more money flows in ... like 500 shirts with a coca cola magazine ad printed on it would be bringin in about 10-15 eachs and id sell em all for 5 dollars each. Id spend around 3 dollars making them. Therefore .... 500x10+5= 7500 for one logo.. i know sellin 500 identical shirts will take time but it's just an expample
Plz respond with feed back
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Okey dokey. Thanks for posting. Just to get a little thing out of the way: what you were trying to do is called building a financial model. It's a bit more complicated than plain arithmetics....so you might want to look into that.
Now...the whole business idea thing.....
Due Diligence: Selling promotional merchandise is a $16 billion dollar market so the size of your opportunity is not the problem. What you do have as a problem is no capital, no distribution and no team. Worse than that, you don't have a sustainable competitive advantage which leads me to conclude that you either get these things in order or do something else.
Yes, yes...sounds negative....but that's the point. Company founders ought to be very tough people and shouldn't get discouraged by anonymous posts on the internet.
Turn the situation around: If it makes sense....entrepreneurs have a role in the economy. There is a specially made corner of the economy where entrepreneurs belong. It’s a place where entrepreneurs are welcome. If they (you) just stick to that role, they don't cut into anybody's territory and generally fare much better with their ventures. That role is
innovation. You are trying to innovate with advertising...I'll tell you were is the best place to innovate right now...but before I do let's get back to the t-shits. You could innovate in a number of areas: materials, designs, distribution, pricing, warranty, promotion and packaging. These are all areas where you could innovate when it comes to selling branded merchandise. (I would innovate with materials)
Understand innovation. All of the examples above are those of
sustaininginnovation. They are just
incremental improvements in the way things are being done now....kind of like you making a better mouse trap..one that works in 0.1 seconds as opposed to working in 0.5 seconds.
Then, if you want to
really innovate, you'll try to make a completely disruptive product. Like a totally different way of catching mice: ultra sound radiation or keeping a cat. It doesn’t have to be much better than the existing way of doing things…but it has to be able to
improve overtime to become the superior and dominant way of doing things. This is called disruptive innovation. If you can think of something along those lines...then all the luck to you, you are going to find a lot of support and be really successful.
Timing: Right now, in 2005, if you really want to make it big in innovative advertising, you will focus on pay for performance advertising. This is an example of disruptive innovation in advertising (whether it's pay per click, pay per call, or pay per action). You see....before pay for performance advertising...the advertising needed to takes risks...they'd order how many hundreds of promotional t-shirts from you, pay up front and then
hope the campaign is worth it. With pay for performance advertising, there are no risks like this, because you only pay for results and always know what you are getting in return for your money. So yeah....if you really want to innovate, do it in this space.
Tell me if you have any further questions.
Links:
The $16 Billion Opportunity in—Tchotchkes?,
Disruptive technology
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