1) First get a website. You can build your own so quick -easy and cheap these days to start. Even one sales page to start is fine. You can get one at Godaddy (Website Tonight) for less than $10 per month and secure the we domain for $10/year.
2) Get the product into the hands of local stores ASAP. Start in the commuity where you grew up and tell them. Use the awe shucks golly approach. Yes, people still love to hear local guy made good.
3) If you're an official company (Corp, LLC etc), tell your local newspaper so than can do a write up - usally an announcement in the Business Section. They're always trying to fill pages.
4) Do a press release. PrWeb is a great company. There are also sites that do free press release. Be sure you have a Buy Button (see PayPal) so people who find you can purchase.





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