My partners and I recently launched One Year MBA Programs-Accelerated MBA Programs-One Year MBA Rankings
Our initial strategy for the website was to target users looking for information on one year MBA programs. While I still feel this is an under-served niche, we kind of come to the conclusion that there just isn't enough traffic/demand in order to truly generate any meaningful revenue. We have had some thoughts to maybe just turn it into a site targeting all types of MBA programs, yet this is still quite a crowded space.
For revenue ideas, we had initially thought that maybe we could charge schools to maintain a particular page or community (like we set up at cornell.mba365.com) yet have discovered that this would take quite some time to build out the level of content that might be needed to drive any sort of traffic to the site. We have also reached out to potential providers of related information (Admissions Counselors, GMAT prep providers, etc) yet we are unsure as to how profitable this could be with limited traffic.
So here we lie at a crossroads as far as our direction and strategy along with how we would potentially generate revenue from the site. I'm looking for any thoughts from the community as to different avenues we should explore as to strategy and revenue opportunities.
Thanks!
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