Need advice for my business expansion

**gambit** · 08-14-2007 10:43 AM

I’ll be expanding to News, Radio, and TV. My business ‘Cyfocus’ is well known as E-Business Solution Company focusing on Worldwide Small Businesses or B2B.

My niche market will not be small business anymore but a mass media & big businesses as well if I expanded to News, Radio, and TV.
I have dilemma whether to re-brand CyFocus as a Media company or a communication company or create a separate company that focuses only as a Media & Marketing company which I called Diverse Media Corp or DMC for short.

If you were on my shoe, what will you do?

Any advice is much appreciated.

I will give out a free 'Premium Advertising' at SmallBizPages for any sound advice!

**GoBIGJosh** · 08-14-2007 12:34 PM

I'd start up a secondary company. That way, ones success or failure are not interdependent.

I'd want to make sure each stood on it's own, and if you re-brand, thats a big weight on one set of shoulders.

Just make sure a balance exists. Don't spend too much time with one, and not enough with another. Don't neglect either company, you could even house them in the same office. Just make sure that when you do it, try to keep them seperate.