hi all.. im new here.. so hopefully im posting on the right forum category.. my husband and i have a website business for about 10 years now and we want to create a networking/community site such as friendster,my space,face book etc.. but in a more focus target market. i believe that we can build a really good site with lots of great features, but we have more questions on more how to get the people to use the site.

we're in australia and there's none website that is sucessfull like friendster,my space,you tube,etsy or anything like that.. i guess because there's not much people in australia compare to us market.

our questions is, if anybody can give us advise on how did those company started marketing their site ( when they first started ) other than telling friends around to spread the word around? is there a marketing company that is specifically handle "community website businesses" ? where should we look..? where should we go to get more info about this...?

Money is not a problem for us.. ( ie; we dont need investor or anything like that.. ) what we are hoping to get answer from your help is more on ... what does a startup " community website business" normally do on the beginning of their business?

your advice and help are very much appreciated. thank you very much.