My New Innovative Online Web Concept – How to make it happen?

**SimonTurner** · 11-30-2007 02:59 PM

Hi Guys,

This is my first post, after the likes of Google brought me here. So I’d like to say a quick Hi to all from Simon in the UK 

I’m a keen budding entrepreneur but am still rather new to the game and if possible I’d would be most grateful for some guidance and advice regarding a
business concept I have come up with and the best way to take it to market.

I have recently developed a new online business concept that fills a very substantial gap in today’s health and fitness market. I come from an IT background and after analysing the project’s requirements and features in detail I have decided that going alone on this one is simply not an option.

I have spent time developing the business plan and various other supporting documentation, analysing the competition and designing prototype wireframe’s and detailed technical specifications. I know exactly how I want the site built and how it can make money, I just need to make it happen.

The idea is completely scalable and had a massive global market and I could quite neatly see if fitting into Google’s or Microsoft’s online portfolio of products / services.

In my mind I have a few options:

1 - Contact the likes of Microsoft / Google / Yahoo and attempt to the license the idea to them (as a sole trader) in exchange for royalties. I have already taken a little step down this road and guess what, it’s a nasty one. Microsoft refuse to sign NDA’s and will basically just run off with your idea, they also tend to partner with business compete with built solutions, rather than just entrepreneurs with business concepts (me ).

2 – Attempt to partner with a local UK based IT firm. Get them to build the site in return for equity and a share in revenues and IPR. Easier said than done I would imagine and id be lucky to find one that will do it for free.

3 – Try to scour the internet and build a team of programmers who are willing to work on the project in return for equity in the product. This could involve working with people in India / Russia etc and I’m rather concerned that an NDA protecting my idea in the initial stages wouldn’t be much use there. Communication would also be very difficult.

Sorry for the long post guys I just could use some good old wise words on this one I guess. I’ve spent 3 months working on this concept and know there’s a gap in the market for it, I just need to get it there!

Does anybody have any suggestions of other options im missing or even better, people they recommend working with?

Thanks a lot for your help.

Best Regards,

Simon

**akula** · 11-30-2007 05:20 PM

simon, you'd really need to talk to someone experienced with technology commercialisation (i.e. me), and you'd need to do it on the phone or in person. Right now, you're making classic mistakes in your commercialisation plan, but it'll take too long for me to type up all the relevant corrections

Originally Posted by SimonTurner

Hi Guys,

This is my first post, after the likes of Google brought me here. So I’d like to say a quick Hi to all from Simon in the UK 

I’m a keen budding entrepreneur but am still rather new to the game and if possible I’d would be most grateful for some guidance and advice regarding a
business concept I have come up with and the best way to take it to market.

I have recently developed a new online business concept that fills a very substantial gap in today’s health and fitness market. I come from an IT background and after analysing the project’s requirements and features in detail I have decided that going alone on this one is simply not an option.

I have spent time developing the business plan and various other supporting documentation, analysing the competition and designing prototype wireframe’s and detailed technical specifications. I know exactly how I want the site built and how it can make money, I just need to make it happen.

The idea is completely scalable and had a massive global market and I could quite neatly see if fitting into Google’s or Microsoft’s online portfolio of products / services.

In my mind I have a few options:

1 - Contact the likes of Microsoft / Google / Yahoo and attempt to the license the idea to them (as a sole trader) in exchange for royalties. I have already taken a little step down this road and guess what, it’s a nasty one. Microsoft refuse to sign NDA’s and will basically just run off with your idea, they also tend to partner with business compete with built solutions, rather than just entrepreneurs with business concepts (me ).

2 – Attempt to partner with a local UK based IT firm. Get them to build the site in return for equity and a share in revenues and IPR. Easier said than done I would imagine and id be lucky to find one that will do it for free.

3 – Try to scour the internet and build a team of programmers who are willing to work on the project in return for equity in the product. This could involve working with people in India / Russia etc and I’m rather concerned that an NDA protecting my idea in the initial stages wouldn’t be much use there. Communication would also be very difficult.

Sorry for the long post guys I just could use some good old wise words on this one I guess. I’ve spent 3 months working on this concept and know there’s a gap in the market for it, I just need to get it there!

Does anybody have any suggestions of other options im missing or even better, people they recommend working with?

Thanks a lot for your help.

Best Regards,

Simon

**SimonTurner** · 12-01-2007 03:04 AM

Originally Posted by akula

simon, you'd really need to talk to someone experienced with technology commercialisation (i.e. me), and you'd need to do it on the phone or in person. Right now, you're making classic mistakes in your commercialisation plan, but it'll take too long for me to type up all the relevant corrections

Sounds like I certainly do need some help. I can appreciate your really busy, would it be easier to offer a few valuable pointers over the likes of MSN instead?

If not, can anyone else offer any assistance, be greatly appreciated?

Simon

**akula** · 12-01-2007 10:45 AM

Originally Posted by SimonTurner

Sounds like I certainly do need some help. I can appreciate your really busy, would it be easier to offer a few valuable pointers over the likes of MSN instead?

If not, can anyone else offer any assistance, be greatly appreciated?

Simon

sure, lets try msn