Multinational corporations

[okonomiyaki]

Hi

I live in Japan and would like to know how companies like McD's, Starbucks, 7-11, KFC etc do business overseas.

Every day I walk by these companies and wonder how they put everything together with all the obstacles such as language barriers.

How do they maintain brand, accounting, quality etc.

I was told that they hire bilingual consulting agencies and that they are huge agencies that specifically deal in setting up businesses overseas but I am still at a loss for the details.

Would one single agency look after sourcing out foreign marketing, accounting, legal and everything else?

I'd imagine that CEO's of these companies possibly make several trips overseas to Japan to ensure quality control and everything else.

Can someone teach me the inside dealings of these corporations?

What aspects of business do you recommend I study to learn more about these specifics? What books, audio CD's or other materials are popular on Amazon.com?

Thanks

[okonomiyaki]

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