You can't really expect 35-40% margins for dropshipping.... You could if it's a small company, or a high margin business like dog food, but for the most part, electronics don't work like that. What I learned after dealing with the dropshipper buisness is start small. I spent atleast 2000 hours in my online audio business and I started with over 700 products. I quickly realized it woldn't work and quickly adjusted to about 300 products. I then realized that I needed to start small, and grow big. It's an easy concept, but many people start way too big and end up not making it anywere at all. If I could have redone my audio business, I wouldn't have marketed and sold prodcuts like popular ipod accessories, or sony headphones, I couldnt compete with the big stores and the big budgets.
What I wish I would have done was to market and sell something unique or mostly unheard of. So instead of offering 300 ipod accessories at my store (yes, there are that many ipod accessories), I wish I had based my business on a single or a few products, such as
http://www.ipodcleaner.com/ . They sell only one product, mostly have the market to themselves, it's easier and cheaper to market, they can stock ship (and even manufacture) the product themselves (much larger profit margins), and it's just a better business model overall.
So the moral of the story is, I went big, didn't make it.
I think if I had started smaller, like ipodcleaner.com, the business would have been much more successful.
