Meeting with logo artist tonight!

[mommijessie]

My business partner and I are meeting a very high end artist who has created logos for big time companies we all know. I have a mutual friend who go us the meeting. We are a small start up company and this is our real first meeting that has to do with the company. Our logo is our company, our name, our product! I know he'll do a great job, that I can count on. I need tips on what to talk about with someone at this caliber. What questions. What goes into logos etc.? Please advise. : )

[Mega B]

He may be the best in the business at what he does but just go along to the meeting being your self i am not sure if you have a basic idea of a logo but just tell him what you have in mind or if you dont have any ideas that is what he does ask him for some suggestions after all that is his job.
When i start a new project the hardest bit for me is the header/logo or any artwork and that is why i leave it to one woman who does all our work for us and as she has been doing it for years i send her a email saying something like its a adult video site or its a gardening site and then hand it over to her and 90% of the time she get the basics of what we are looking for the final tweeking can come next after the basic artwork is drawn.

He maybe good at his job but ask him to run a business and he may not have a clue,with that in mind when you go to your meeting and you still have no idea what you want just ask him.

[mommijessie]

Thanks Meg! Great advice!

[krshna]

Hey

Many people end up falling for logos that "look good". Graphic designers have a knack of making sure everything they churn out is appealing to the eye. The logo art may look great, have lovely colors, be drawn well etc. Everyone these days have logos that look good. But what really constitutes a good logo, is something that all these people have no clue about. According to me, a good logo should reveal a story. It should speak all those things that words cannot, for a picture is worth a thousand words- but how does that happen? Well, a logo should stand for your ideals, who or what you are, as a business/company. What are your strong points? Creativity? Uniqueness? What else? Take my own company for example- when i set out to get my logo for my content development company, almost everyone gave me a bottle of ink, a pen on paper, a pencil on paper, a feather quill in an ink bottle, a keyboard, and the like. But then, there was a company I hired- www.webdesignsentral.com (they're doing my site now) that gave me two different logos. First, a Parrot, that spoke out my company's name in a speech bubble. Next, my company name arranged out in scrabble pieces! Now the story behind them(and I loved it) was

1. The parrot is the only bird that speaks a human language - communication
2. Scrabble is a game of words- so there's words and of course playing!

This really blew me over, and this convinced me the guys I hired were above the ordinary.

Someone who looks at your logo should be in a position to think why that logo for your business- and then the retention is complete- your logo's work is done Oh, and by the way, my company's name is wordplay content

Good luck with your logo. I'm sure that if you communicate your interest in your logo having a story behind it, your designer will know he's got some quality work to do!

Cheers!

[ACB123]

Take 5 minutes and brainstorm some ideas. Put yourself in the customer's shoes. If I'm buying something from this company, what is going to jump out and grab my attention and keep it.

Also I agree with the earlier post. You don't have to have a fixed concept in mind; at most just a couple of ideas. Talk to the designer and explain your business in full. He's the expert so it's up to him to give you at least some ideas that he could do. If he can't answer that question up front, then maybe he is not as good as he thinkgs.

Good luck.