Marketing to Asian Students

[dreamer4ever]

My partner and I are starting a website and our target market is around 17.5 million, the amount of college students in the US. We recently found out that a large majority almost of our users will be Asian Women (200% more then other ethnicities).

Any suggestions on how to reach this segment of our target market?
Any great guerilla marketing ideas would be useful, we have a $75,000 marketing budget. (This will be available to 13 California Schools at the end of 2008)
Thanks for the help

[BusinessAdviser]

Until you provide more info about your product, I don't know that you will be receiving very helpful advice.

[pandacrystal]

what product are you marketing

[iDuke]

Better call the Skunkworks to find out about this one...

[Fonsecaliu]

Get to sponsor any ambassory events that these students attend. Get to know their students' interest groups and maybe get some exposure in their events or publication.

And also, get to know where they get their home town food, and buy some advert spot near those eatery.

[BusinessAdviser]

How can you attempt to offer specific marketing advice without even knowing the product that is to be marketed. But ignorant, don't you think?

Get to sponsor any ambassory events that these students attend. Get to know their students' interest groups and maybe get some exposure in their events or publication.

And also, get to know where they get their home town food, and buy some advert spot near those eatery.

[Fonsecaliu]

How can you attempt to offer specific marketing advice without even knowing the product that is to be marketed. But ignorant, don't you think?

Pardon me I am being too helpful. I am working on as much info as provided by the thread starter. And what I offer is what I will do if I am in her shoes.

I may wait for more info or I can offer now what I feel is right. Please do guide me if I said anything wrong.

The suggestions should be generic enough to apply to most product or services. I did not see what I said wrong to warrant such a remark.

[BusinessAdviser]

My apologies. I think it is more the original poster's daily for failing to take the time to provide sufficient information while expecting others to take the time to provide a thoughtful response.

[edwardhalim]

"If you ask the wrong question, you'll get the wrong answer"

-Ed

[Fonsecaliu]

jmenq, no problem. We are all wanting to help dream4ever.

edward, well said too.

Anyway, lets hope dream4ever can furnish more details, or at least acknowledge what had been posted in this thread.

[XEROcorp]

Facebook ads, customize age, gender, college, etc..

[Fonsecaliu]

Facebook is a good idea. Why did not I think of that first? Good work Xerocorp!