Marketing for my dry clean franchise

**m4carbine** · 03-08-2010 10:59 AM

Hello everybody although we have not franchised our business that is our long term goal, there are 5 drop off stores and 1 plant. We have some solid contracts with our local police but its fairly new.

I was thinking of approaching retirement homes and condos and trying to make a deal with them. Anybody have any ideas that would be great thanks.

**SOS Marketing & PR** · 03-08-2010 03:07 PM

My name is Steve Sanchez and I own a full range marketing and public relations firm in So Cal. If you would like to talk about how our firm can help you come up with a true and creative long term marketing campaign for your business, feel free to email me at SteveSanchez(at)HelpMyBizSOS(dot)com.

**m4carbine** · 03-08-2010 07:39 PM

I understand your marketing firm but im just looking for the peoples oppinions here thanks.

**James D** · 03-10-2010 07:23 PM

How about getting your business out in front of people so they know about it? Get articles written about it and learn how to get free advertising, or advertising that cost so little that it’s worth it.

**BW Entertainment** · 03-11-2010 12:56 PM

What about direct marketing around the neighborhood you are located.

Offer a free dry clean for your first visit or something along those lines. I can guarantee you that would get me in.

Also, have the option to get your dry cleaning done in one day. I used to go to a place that would require a minimum of like 3 days to get stuff done, however now I go to a place that does it in a day.

I only have so many suits and shirts, I cant have one tied up for 3 days.

**DayTrader** · 03-22-2010 11:58 AM

Originally Posted by BW Entertainment

What about direct marketing around the neighborhood you are located.

Offer a free dry clean for your first visit or something along those lines. I can guarantee you that would get me in.

Also, have the option to get your dry cleaning done in one day. I used to go to a place that would require a minimum of like 3 days to get stuff done, however now I go to a place that does it in a day.

I only have so many suits and shirts, I cant have one tied up for 3 days.

True, a quicker service would always attract more customers. Good ideas you got there!

**mcfarldr1** · 03-22-2010 11:13 PM

Approach places that would need your services. Retirement and nursing homes are a good idea, but I would look to branch out into the business areas. Many small service businesses who use uniforms need someone to clean them. I worked with a company once, and we suggested they target places before they open, such as a casino that was being built. If you can get a contract with these businesses, you can lock in money for the future, and that's exactly what your looking for.

Could try looking for expansion around where you are, such as area covered. Just a suggestion.

Best of luck!