Marketing costs for consumer electronics device

[jshah0209]

Hello. I was wondering if anyone had an idea of the type of marketing costs associated with launching a consumer electronics product in a new or nascent category? Example Tivo, Handspring Treo or Apple TV.

What is ballpark year 1 and 2 marketing budget for launching a product like this?
What is the ballpark customer acquisition cost or marketing cost per unit sold?
Typical year 1, 2 and 3 volumes?

- J Shah

[youngmarketplace]

20-400 Milllion

[The Stealthy One]

What is the product? Who are your competition? Is the market mature? These factors - and more! - will play into this. There's no magic answer.