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Old 08-07-2004, 12:57 AM   #1 (permalink)
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Market Research Help

Hey guys. This is my first post here - I'm new! So, allow me to introduce myself.

My name is Matthew Cruz. I am 20 years old (just turned) and like many of you, I'm trying to start my own business. I plan on transferring to Stanford next year where I will be majorinr in Business (not sure which emphasis) and attend law school afterwards.

Nice to meet you all.

Here's my problem:

I'm at the stage in my business plan where I need to be very precise with my demographics. Since I am seeking an abnormal amount of financing for this, I need to let the investors/loan banks know that I have done my homework.

Can anyone help me with psychographics/lifestyle trend analysis of demographics aged 18-26, with subcategories being:

-childless young professionals
-college students
-tourists

Thanks to everyone helpin me out, I really appreciate it.

Matthew Cruz
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Old 08-12-2004, 12:26 AM   #2 (permalink)
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ANYBODY...?
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Old 08-12-2004, 01:06 AM   #3 (permalink)
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I don't really have the answer, but I will let you know that I was reading your post.

Perhaps you could reword what you are trying to do, as I don't really understand?
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Old 08-12-2004, 06:19 PM   #4 (permalink)
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Alright... thanks for actually responding. Kinda sucks when people read and skip a post - defeats the purpose of having "helpful" forums.

I need help developing psychographic/lifestyle trend research on the FOLLOWING social groups:

College Students
Childless Young Professionals
Tourists

Thank you; good day.
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Old 08-12-2004, 06:22 PM   #5 (permalink)
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You basically just said the same thing that I didn't understand. What is the kind of information that you are looking for? Give us an example...
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Old 08-12-2004, 06:40 PM   #6 (permalink)
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hahahahaa.

psy·cho·graph·ics ( P ) Pronunciation Key (sk-grfks)
n.
(used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.

lifestyle trend: a particular trend that one follows; a way of living life obeying specific outlines

I.E.

a college student most likely:

-enjoys MTV
-enjoys partying
-enjoys drinking
-enjoys sexual activity

PSYCHOGRAPHIC APPLICATION:
>>WHAT<< makes him abide by that lifestyle TREND? impressing women? impressing friends? peer pressure? fulfilling an image? escape acadmic frustration?

statistically speaking, of course...
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Old 08-12-2004, 08:03 PM   #7 (permalink)
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Not to be harsh can't you search around yourself? MSN has a demographic thing if I remember right, and the US small business gov has one too. I'll look for the link later. Good luck. I live right next to stanford too.
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Old 08-12-2004, 09:25 PM   #8 (permalink)
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We all hate market research, what makes you think we are going to do it for you??

http://dir.yahoo.com/Business_and_Ec...rket_Research/

Have fun.
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Old 08-13-2004, 12:51 AM   #9 (permalink)
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I have been. I've found sites of course that are rather articulate about the demographics and about the specific categories within them; however, I need statistics - and I'm having trouble findind that.. thus, "statistically speaking" in the last post of mine.

I'm just frustrated; I've posted on several boards, several different websites - everyone abandons this topic as if it were some type of mysterious taboo that no one will touch because of the unknown consequences... I try to help others as best I can, I'd just appreciate the same treatment. After all, that's the point of these boards, isn't it?
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Old 08-13-2004, 12:57 AM   #10 (permalink)
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I've never been very good at it so I can't offer much. I think some cities have a small business center with demographic info, or that's what i heard. I would look into that. Hope that helped. I don't have the link now(its in the favorites on my other computer)... but it was a link to teh small business government websites demographic section and it looked really helpful. I would try to look for that until I can get the link.
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Old 08-13-2004, 12:59 AM   #11 (permalink)
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If you're referring to the local SBA, SBDC, SCORE, and other government funded organizations, I don't know if they would have access to statistics that specific. It's worth a shot though, thanks for the bone.
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Old 08-13-2004, 01:16 AM   #12 (permalink)
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Yeah...I think it's SBA.
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