[hermenm]

EMAIL AESTHETICS
=================
DO‘s and DON‘Ts FOR ATTRACTIVE EMAILS

DON‘T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)
DO use BLACK TEXT ON A WHITE BACKGROUND. (When you‘re
”speaking” in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)

DON‘T use UNCOMMON FONTS. (If someone‘s system doesn‘t
recognize the font you‘ve selected, they could see gibberish
instead of your brilliant message).
DO use the email marketers‘ FAVORITE FONTS: Arial, Times
New Roman, and Courier New
And please.

DON‘T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of “bells and
whistles” when they‘ve surfed the Internet. They don‘t need
more from you.)

GET HYPER” WITH EMAIL HYPERLINKS

An “email hyperlink” is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is—unless you try to contact a prospect on AOL who
may not be able to receive “clickable” links.

Don‘t worry. There‘s a “fix” for this: simply type mailto:
in front of your email address (no space in between, and
include the : )

For a link to a web page, you need to write your link this
way:

www.anycompany.com

(And tell your recipient they can copy and paste this
link into their browser if it‘s not highlighted.)

ALWAYS USE SIGNATURE TAGS

Today, it‘s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.
If you‘d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.
I hope these tips are of some benefit to you.
Wishing you all the best in your business.

Sincerely,
Hermen Meijerink

[ADVERTISE HERE!]

It all comes down to professionalism - a must for business.

[pcasstle]

Great tips! Thanks for sharing!