I like to think of online strategies as tools for business within a greater tool box. Since the majority of us manage a great part of our lives online (finances, news, email/communication, social media, etc.), there are obviously many opportunities for business exposure online. With that said, networking and referrals still drive business and personal interactions will likely dominate e-relationships. Understanding how each business and industry can be enhanced with websites and social media marketing is key.
Here's an example:
I may not spend all of my time looking to build relationships and sell services online. However, if I'm planning on attending a business event, I can usually find a list of attendees online through the event's website or a Linkedin group. I can then reach out to select attendees before the event through Linkedin, Twitter, Facebook or email. When I eventually get to the event, I've already made the initial connection online, I've done some preliminary research on the contact and their company, and that allows me to take the next step in building this business relationship.
Offline and Online strategies work hand in hand to make effective business decisions and connections.
Angela Denby
Java Social Networking | www.jsncafe.com | angela@jsncafe.com | 517-219-9046