I am going to do something a bit backward here. Usually, you have an "idea" person looking for a developer to build them a web app for equity or something like that. In this case, I am a web developer looking for someone with an idea that needs to be developed.
Here's the catch: I need to be sold on the idea, it must meet the criteria below:
- The idea needs to be well defined
- The idea needs to be one that is slated to start earning revenue quickly, on the net (it doesn't have to be a lot of money, just something that can start earning immediately)
- The idea must demonstrate a satisfactory growth model
- The person behind the idea must be able to demonstrate success from the past with a similar revenue-generating web concept; either the sole-proprietor, or played a role in the success of the development/execution of it
Also, regarding equity and ownership, I am not one of those that will accept a 50% split for an idea alone. If I were to split 50%, I would expect the person on the other end to put in as much time as I do executing the skill sets I am not strong in or focused on, sales, marketing, content generation, etc.
I am also going to trash any replies that can not respond to the points above. You should have no problem presenting a basic and understandable scope of the idea, how it would make money, and what you've done in the past without an NDA. Clickbank sellers do this all the time. If I like the idea and want to do more, draft an NDA and I will happily sign.
I am not here to steal any "great" ideas because I am only half of the equation to bring success to them. I have tons of great ideas already, just not someone on the other end with the skills, motivation, and persistence to work the other side of the business I don't focus on.
Lastly, I am not willing to do handshake agreements, especially over the net. Any partnership would be professional in nature. That means contracts. They don't have to be complex, I hate complex contracts. But an agreement on paper. And, I am a big risk taker; I have done this many times over, and my will still isn't crushed! I hope you're the same!
Success is in all out futures! Entrepreneurs rock. Look forward to hearing your ideas!





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