Hello! Some things you said here are VERY smart and true such as branding which is more important than anything. Just think of Coca-Cola, Band Aid, Scotch Tape.
You are wrong about patents. I have a pile of lawyers that LOVE to work on contingency because they make more money. If a company takes your idea you have two options if you don't have the money to defend. Team up with their competitor and get them to back up your fight or hire a lawyer on contingency.
There is another way. Defend yourself. Two friends of mine beat Fortune 500 companies in an infringement case where they represented themselves. They are sharp...but they did it.
Also, filing a patent shows SERIOUSNESS and you see VALUE in your idea. Even if you think it won't issue sometimes you should file anyway to show all you are SERIOUS.
You are right about ideas though. Just because you can't get a patent does not mean much. Staying ahead of the race and establishing your trademark should do the trick.
Trust my advice, I am doing it worldwide using the advice I state here. Last..I don't think NDAs are stronger than a paper airplane you could make out of them. What is strong is when you ask for one signed it shows you try to keep secret and again, your SERIOUSNESS clutching and trying to protect your concept. Good luck!
Ron Komorowski
Inventor of Handi-Straps
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