I just recently started testing some promotional techniques and it's been going well.
When became interested in the subject, the first thing I did was read and participate in those forums of my interest. One time I read a post by an individual in the entertainment business that was getting a lot of publicity. So one of the things he mentioned was that he had started out by writing a press release and published it on prweb.com.
"I learn, I analyze and if found beneficial, I take action", thats my motto, so I first wrote a little press release and paid $10 to prweb for publishing. The article was read by 1,700 people within 24 hours. Two days later, I wrote the real article about a venture that I had launched and paid a little more, this time $30 for prweb to publish it. This last one was read by twelve thousand (12,000) people within 24 hours. I was really amazed at the results.
The reason the second article pulled more readership was because for $30, prweb will push your article to google news, yahoo news and another media company.
There is another package that costs $80, which even pushes your articles to more media networks. From what I read at the board, if your article is great, reporters may start contacting you for more information, and from there, the rest is history.
Another thing I learned recently is about becoming member of your local chamber of commerce. It seems that for a small fee, they will list you on their directory and other print items.
By the way, let me know if you would be interested in affiliating with a web development company. I just returned from the consumer electronic show (CES) that took place in Las Vegas about 2 weeks ago and one of the things I learned is that one of the biggest things this year will be entertainment.
In preparation for this gold rush, I'm adding entertainment packages to my web development business creating a new fan club website to amass users and attract entertainers to my packages.
As a value added component to those entertainers, I already have a music shopping site that instantly puts their products on the map. The site is:
http://www.PuntaMusic.com
The site is currently pulling over 350,000 hits per month. Not a great deal, but it is bringing in sales from over 10 different countries.
Music videos online is one component of my web development packages. I have some video experts to cover the California area and parts of New York. If you are interested in having me forwarding business your way for a predefined arrangement, please contact me through me website:
http://www.GariDigital.com
The idea would be for you to make the music videos of those clients that I get for web development around the area you cover.