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  1. #1
    robusiness is offline Junior Member
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    How to start an advertising agency

    hello all i am interested in starting an advertising agency but have no idea where to start. if anyone can help me i would greatly appreciate it. You can send me a pm or email me at bigro124@aol.com.

    Thanks

  2. #2
    Joe426 is offline Senior Member
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    I'd first discourage you from starting one because the market is saturated. And first of all you have to set up a reputation and client base which can be the most difficult part of all. If you really want to though, try working at one first to get an idea of how the industry works.

  3. #3
    akula's Avatar
    akula is offline Moderator
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    Quote Originally Posted by robusiness
    hello all i am interested in starting an advertising agency but have no idea where to start. if anyone can help me i would greatly appreciate it. You can send me a pm or email me at bigro124@aol.com.

    Thanks
    okey dokey

    to start an advertising agency (or any other venture), you must engage in a multistage infiltration process:

    1) get a job with an advertising agency
    2) work in a role that puts you in direct contact with customers
    3) develop an inimitable and valuable advertising product/ service for a particular set of clients
    4) use your employer's resources to spin off a new firm, or a new division in the employer's organization
    5) if this initiative succeeds, you will have achieved success with less risk, if this initiative fails, you'll have achieved failure with less cost
    6) use the capital and other resources that you have accesses through steps 1-5 and start a new venture

  4. #4
    The Stealthy One is offline YE Veteran
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    robusiness, what is your experience in advertising?

  5. #5
    Newton is offline Senior Member
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    Akula said exactly what I thought. Although I wasn't going to do it in a list of numbered points.
    Mat Newton's blog - Learn from my mistakes and successes as I go about starting a new business.

  6. #6
    nahtino's Avatar
    nahtino is offline Junior Member
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    Its not going to be easy, but otherwise try .. specialising in something that will set u apart from others ..

    also, dont be affraid to TEAM up with someone who willbring something diffrent and a new energy that will complimant yours ..

  7. #7
    akula's Avatar
    akula is offline Moderator
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    Quote Originally Posted by Newton
    Akula said exactly what I thought. Although I wasn't going to do it in a list of numbered points.
    i'm hot on intrapreneurship in 2007

    might be a fad...

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