How to share startup reasonably

[digity]

I posted on Craig's List looking for help developing an idea into a web app. Since there's no money/funding/compensation the thinking is we would take a percentage of the company and the income it makes when profitable (down the road). One developer suggested 60/40 and another 50/50. I thought both proposals were relatively high. Granted the potential developer would take on most of the coding, but that's basically it. I would handle everything else (business end stuff - marketing, advertising, operations, administrative, planning, etc.). Plus I'm a very capable developer and designer myself.

Am I wrong in thinking 60/40, or even 70/30 is an unfair split? Am I unrealistic because its my idea? If so, what is a fair and balanced share schedule in this situation?

[ZintroSC]

The thing about marketing, advertising, operations, adminstrative, etc is that they are very general. Anyone can do it. But if the application itself isn't done well then all of that is useless. I think the fairest and best way to split is 50/50, even if you end up making a little less money, there will be less arguments and more motivation.

[digity]

damn ZintroSC, you too?! Lol, I'm just joking, you're the second to say its fair. I really wasn't expecting this kind of answer. Is this coming from a developer's or entrepreneur/idea man's point of view?

[ZintroSC]

I myself am an entrepreneur! I have no idea how to develop code. I just feel that by making the other person your equal partner, you're showing them that you are both in it together. And the other person will definitely be working just as hard as you. I've worked in management before, and the hardest part about managing employees is getting them motivated (especially when you aren't around) You eliminate any problems by making them a 50-50 partner.

[digity]

Very good point!

[digity]

I think because I can wear many hats and its complicating things. I can write the back end, design the front end and set up servers and the IT infrastructure. This is my first go-around with the entrepreneur thing. Thinking I could code better than the potential developer probably doesn't help either.