How to get Company Name Reservations Request?

[jennysquare]

If you are not ready to incorporate or form a limited liability company (LLC), but would like to reserve your business name. Once a name you selected for your company is available, we can reserve that company name for you for a certain period of time. Allowed reservation time frames depend upon the state. The name of a corporation, LLC, limited partnership (LP), limited liability partnership (LLP) or nonprofit corporation must be distinguishable on the records of the state government. If the name is not unique, or if it is already in use by another business formed in that state, the state will reject the formation documents.

[rogercbryan]

Name Reservation? I've never heard of this... is this for real? How can you 'legally' protect a name you are not using? I'm not saying it can't be done... I'm just saying I've never heard of this.