how to break into lawn care business?

[turbocivic16]

hey guys,
so in my area there are many lawn care businesses, ranging from kids with thier dads backyard mowers, to professional servies with very expensive equipment.

i have a brand new lesco 48" stand up mower, cost about 4g's...a new trailer, a veyr nice weed eater, and leaf blower, and another ride on mower...

my question is, how can i break into the lawn care business market quickly (within the next month) before the season starts full on and everyone has someone to do thier lawns for them, how do i go out and get the clients i need...i would like to have at least 10 yards a week.

any advice is appreciated.

[buynick]

I am about sick of getting mailings from all the lawn companies wanting to come fertilize and mow my yard. Here is a niche idea: market your business as environmentally friendly, use non-toxic fertilizers, and consider a non-motorized, push-mower for smaller jobs. I would use a service like that.

[turbocivic16]

so just mail postcards to alot of the houses in my area?

[Businessceo1]

First go after your family members & other people you already know. Do a good job, then gain more contacts from them.

Also offer lowwer/reasonable prices than other lawn services.

[danbu1]

I think if you can get customers to promote you would be nice. My suggestion is selling face to face but have a strategy behind your plan.

Here is an example:
Go to subdivisions and tell them you can mow their lawn for $20 but if they can get their neibbors to also use your service, because of travel and convenience, you can drop it to $18 each. Better, yet if they can get 10 people in sub, you can do it for $15 each. So build your plan to encourage customer to help you help them. You should be more efficient that way as well both marketing and service.

[Dale King]

danbu1 wrote:

I think if you can get people to promote you would be nice. So that if you can get one customer, he will get more for you. My suggestion is selling face to face but have a strategy behind you plan. Here is an example:

Go to subdivisions and tell them you can mow their lawn for $20 but if they can get their neibbors to also use your service, because of travel and convenience, you can drop it to $18 each. Better, yet if they can get 10 people in sub, you can do it for $15 each. So build your plan to encourage customer to help you help them. You should be more efficient that way as well both marketing and service.

That's damn good advice, Dan!

Dale King

[zoobie]

Recommendations from people who used your services is a great help. You can start it in your own neighborhood and to subdivisions near you. People are also particular with how much your service costs.

Good luck.