How much would you pay?

**PhillM** · 01-14-2011 09:02 PM

To have a 30 sec Ad (Either still image or video) on a 19" LCD screen on a rental kiosk located in the front of a very popular store?

**John Alves** · 01-15-2011 03:40 PM

It would depend how long it was staying there. I would also need to know what store it was because it would need to be targeted towards my industry. Without those answers, I cannot give a proper estimate of how much I would pay.

**PhillM** · 01-15-2011 05:33 PM

Let's say the Barnes and Noble Ohio State bookstore. In a very popular area for both students and families.

**AndyMc** · 01-15-2011 08:00 PM

Based off the limited information provided. I wouldnt pay more than $100. It seems like a crapshoot.
If you had more information such as foot traffic, when it would be shown, etc. Then I think you would be able to make a better business decision.

**PhillM** · 01-16-2011 11:14 AM

There's roughly 2000 people a day that enter the store. This traffic is mostly made up of students age 18-24. It's located on the Ohio State campus which hosts about 54,000 students and it's the main OSU bookstore/coffee shop (Starbucks) and it's also a Barnes and Noble store. The foot traffic more than doubles during the first two weeks of the quarter when students are purchasing their texts.

This store is located very close to the south side dorm rooms which is a big part of my target market.

What if you were allowed to purchase a monthly spot (up to a 1 min ad) in a loop of 10 ads constantly running. Would it be better to charge per 1 minute ad or give monthly rates within the loop?