How Can I make my business run?

**MonteBrewster** · 10-23-2009 11:33 PM

Hello everyone! Im currently in the process of starting my own business called Average Joe's

I already have a logo for it with a copyright and full ownership.

Working in Aviation I know what it's like to come home with bad knees,a bad back, scracthes and constanly inhalling fumes. So I decide to create Average Joe's

Average Joe's is a company that is based to provide improved more advanced clothing/gear for manual labors workers such as .Mechanic, Farmers, Construction Workers, Garbage Men and so.

Our Wholesale would be Knee pads, boots, goggles, thermals, socks, gloves,fumes maskes a nd so. Our Product would bemore modern develop to reduce or elminate some of the physical promblem that comes with these jobs.

I want to establish that the guys in the overalls or as equally important as guys in suits.

Advice and opinnion please!

**dal5560** · 10-30-2009 05:49 PM

I got a perfect high tech product for you. Relatively recently Honda has introduced body weight assist walker. It was first designed to reduce knee fatigue in assembly line workers.

Just do a search for Honda bodyweight support system or use this link to check out a few pictures of it I Want Robot Legs, Honda Makes Them :HUMACON

**hippie_wantab** · 10-30-2009 05:54 PM

Sounds like you have a great idea there. How do you plan to go to market? Do you have a manufacture yet?

**mjr** · 10-31-2009 12:02 AM

Originally Posted by MonteBrewster

Hello everyone! Im currently in the process of starting my own business called Average Joe's

I already have a logo for it with a copyright and full ownership.

Working in Aviation I know what it's like to come home with bad knees,a bad back, scracthes and constanly inhalling fumes. So I decide to create Average Joe's

Average Joe's is a company that is based to provide improved more advanced clothing/gear for manual labors workers such as .Mechanic, Farmers, Construction Workers, Garbage Men and so.

Our Wholesale would be Knee pads, boots, goggles, thermals, socks, gloves,fumes maskes a nd so. Our Product would bemore modern develop to reduce or elminate some of the physical promblem that comes with these jobs.

I want to establish that the guys in the overalls or as equally important as guys in suits.

Advice and opinnion please!

Sounds like you know this business space, but here's a few things I would focus on:

-advertising - you might have the best product in the world, but how are people going to hear about it? It sounds like a fairly niche market which will require some fairly targeted advertising. The key here is efficiency - know who to sell to and don't waste time trying to sell elsewhere.

-sales channels - ties in with the last comment. you need to have the link between the product and the customer. make sure you have identified adequate sales channels to get your product to the customers. make sure your voice is heard

-distribution/manufacturing - for any given size of order you should be able to identify how it will be made and delivered. diversify - don't put all your chickens in one basket.

-differentiation/competitive advantage - how are you different? whats stopping bigger guys (i.e. dickies) from coming in undercutting you? know your competition and know how you can be better than them.

Basic stuff, but it is essential to your businesses' success. If you have any other questions, dont hesitate to ask. Good luck with everything.