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Old 12-29-2006, 10:33 PM   #1 (permalink)
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Hosting a music concert

I'd like to host a music concert in my area - I have no doubt that I can market the event and get people to attend.

However, I don't want this to be a ticketed event - these are local bands/groups. What other ways can I raise money to pay for the event?

Please help me.
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Old 12-29-2006, 11:33 PM   #2 (permalink)
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Quote:
Originally Posted by TheCDAllenGroup
I'd like to host a music concert in my area - I have no doubt that I can market the event and get people to attend.

However, I don't want this to be a ticketed event - these are local bands/groups. What other ways can I raise money to pay for the event?

Please help me.
Cover charge at the door?
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Old 12-29-2006, 11:40 PM   #3 (permalink)
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Journey is right. If you want to have a chance of securing a venue, you will need to kick back a portion of the cover charge to the management, especially if you don't have a proven record of packing the house.

You're going to have to take the majority of the risk in financing the event though. Event insurance (not cheap when alcohol involved), promotions, etc ad nauseam.
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Old 12-29-2006, 11:42 PM   #4 (permalink)
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Well actually this is a much smaller event - only 500 to 600 individuals. The facility rental is only around $500 - a high school auditorium.

So any ideas on monetizing the event? I can pay for the facility rental. But the costs will come in the form of compensating the artists for their time, sound production, catering, hiring individuals to assist with running the event - such as a m/c, event director, etc.

Last edited by TheCDAllenGroup; 12-29-2006 at 11:45 PM.
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Old 12-29-2006, 11:43 PM   #5 (permalink)
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Also, I have a friend who lives in the DFW area who was heavy into the club scene in Austin and knows a few things about promotion. Let me know if you want me to hook you guys up.
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Old 12-29-2006, 11:44 PM   #6 (permalink)
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Quote:
Originally Posted by TheCDAllenGroup
Well actually this is a much smaller event - only 500 to 600 individuals. The facility rental is only around $500 - a high school auditorium.

So any ideas on monetizing the event?
Does that $500 include insurance? My experience is that schools always require outside insurance of at least 1m.
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Old 12-29-2006, 11:47 PM   #7 (permalink)
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Ahh, sorry. I just got done attempting to educate a hopeless romantic about business and I was still in the "Are you sure you know what you're doing" mode.

I'll try to stay positive and come up with some ideas for raising funds.
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Old 12-29-2006, 11:51 PM   #8 (permalink)
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Originally Posted by EntrePR
Also, I have a friend who lives in the DFW area who was heavy into the club scene in Austin and knows a few things about promotion. Let me know if you want me to hook you guys up.
Sure - I would greatly appreciate it!
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Old 12-30-2006, 12:13 AM   #9 (permalink)
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PM on the way...
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Old 12-30-2006, 12:40 AM   #10 (permalink)
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Didn't you learn anything from Wayne's World.

If you build it, they will come
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Old 12-30-2006, 09:50 AM   #11 (permalink)
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Quote:
Originally Posted by EntrePR
Does that $500 include insurance? My experience is that schools always require outside insurance of at least 1m.
I work for the Simcoe County District School Board and know that to rent a facility, our board requires that you have at least a two million dollar policy and name the Board as an "additional insured". Our permit department requires proof of this insurance before they will allow the rental.

As well, if the school board you're renting from is like the one I work for, you'll need to pay the student auditorium technicians (sound and light guys) as well as the custodians.

In case you'd like to review it, here's our Board's application form for "Community Use of Schools": SCDSB Permit Application

More information is available from SCDSB Community Use of Schools Webpage

As well, our Board's official policy is located here

I hope this helps you out, please let us know if you have any additional questions.
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Old 12-30-2006, 09:58 AM   #12 (permalink)
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Quote:
Originally Posted by TheCDAllenGroup
I'd like to host a music concert in my area - I have no doubt that I can market the event and get people to attend.

However, I don't want this to be a ticketed event - these are local bands/groups. What other ways can I raise money to pay for the event?

Please help me.
Hi there,

Where are you located? If you are in or near Simcoe County, I might be able to help you out with contacts, etc. as I work for the Simcoe County District School Board.
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