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Old 04-20-2006, 01:44 AM   #1 (permalink)
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Help with a Company Name! Please

I'm trying to come up with a company name that can be prefixed to a whole variety of services, products, etc... For example, Virgin. Virgin Records, Virgin Airlines, Virgin Cola, Virgin ETC.

Preferrably, the name needs to be one word and have some meaning behind it or simply be memorable. Like "Virgin," the future of this name could have significant brand awareness.

The future of this company will not be anything in specific. It will simply be a multi-national conglomerate focused on going after the greatest surfacing opporunities in any given industry as well as as establishing market share in mature industries that will allow for leverage and ultimate growth. It will implement new business models and be on the cutting edge of technology. It will be dedicated to the individuals within the corporation as well as the environment and society as a whole. With these above thoughts, does anything come to mind?

I'm sorry for the vagueness, but I'm not sure what else there is to say...!
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Old 04-20-2006, 01:54 AM   #2 (permalink)
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I find names very difficult to come up with.

It is often difficult to come up with a good name because when you think of the name there is no accompanying brand recognition due to marketing. The Virgin businessname sounds good because of the brand, not because of the word. Although it can be difficult to imagine, the word 'Virgin' as a brand name would have sounded silly and as undesirable as any other name, before the brand was established via marketing. The point is, it doesn't really matter what the name is, all that matters is the brand image. Sure, it is possible to think of a name that sounds "cool" without any brand establishment, but this is due to other connotations of the words that make up the name, and once you establish brand image these connotations will lessen.

Keep in mind that if you choose some generic, especially descriptive, word to prefix your business names, you will likely have trouble registering and enforcing trademarks.

Think of something unique, a made up word is probably the best, then get to work on your business model and marketing strategy.
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Old 04-20-2006, 07:31 AM   #3 (permalink)
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P.S. I have also found it impossible to find a good logical name that has a domain available.
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Old 04-20-2006, 01:42 PM   #4 (permalink)
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Check out this link
http://www.piperpat.co.nz/Default.aspx?tabid=91

It offers a few lesson in choosing brand names.
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Old 04-20-2006, 02:50 PM   #5 (permalink)
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Question

mercatus : latin for -- business
latus : latin for -- range; broad; spectrum

a) merclatus ("range of business") *** my prefered recomendation
ii) mercalatus
blue) spectramercatus ("spectrum of business")
4) spectramerc

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Old 04-20-2006, 04:44 PM   #6 (permalink)
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Quote:
Originally Posted by Sport Skeds
mercatus : latin for -- business
latus : latin for -- range; broad; spectrum

a) merclatus ("range of business") *** my prefered recomendation
ii) mercalatus
blue) spectramercatus ("spectrum of business")
4) spectramerc

Where did you find all those latin meanings as im looking for a business brand name for myself
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Old 04-20-2006, 05:01 PM   #7 (permalink)
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Quote:
Originally Posted by Sport Skeds
mercatus : latin for -- business
latus : latin for -- range; broad; spectrum

a) merclatus ("range of business") *** my prefered recomendation
ii) mercalatus
blue) spectramercatus ("spectrum of business")
4) spectramerc

It's interesting you mention these... I was thinking of Latin prefixes and suffixes last night, but didn't know the terms for business and so forth. Thanks for the suggestions.
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Old 05-10-2006, 12:22 AM   #8 (permalink)
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Old 05-10-2006, 12:29 AM   #9 (permalink)
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I have epharon.com for that reason... Means nothing but it's versatile. I dont even use epharon.com or even the name. lol
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Old 05-10-2006, 12:57 AM   #10 (permalink)
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toptemp your in love with BRANSON. A piece of advice, and I don't mean this negatively, but why don't you try and do one thing excellent and establish a brand name then branch off and make it more recognizable. I can't imagine what you could be doing where you could just jump into various industries all at once and expect a brand name to be established.....

Last edited by tbeer22; 05-10-2006 at 02:17 AM.
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Old 05-10-2006, 12:43 PM   #11 (permalink)
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Quote:
Originally Posted by toptemp
I'm trying to come up with a company name that can be prefixed to a whole variety of services, products, etc... For example, Virgin. Virgin Records, Virgin Airlines, Virgin Cola, Virgin ETC.

Preferrably, the name needs to be one word and have some meaning behind it or simply be memorable. Like "Virgin," the future of this name could have significant brand awareness.

The future of this company will not be anything in specific. It will simply be a multi-national conglomerate focused on going after the greatest surfacing opporunities in any given industry as well as as establishing market share in mature industries that will allow for leverage and ultimate growth. It will implement new business models and be on the cutting edge of technology. It will be dedicated to the individuals within the corporation as well as the environment and society as a whole. With these above thoughts, does anything come to mind?

I'm sorry for the vagueness, but I'm not sure what else there is to say...!
having a focus problem?

One suggestion: Forget about everything else and just think hard about one name. Take as long as you need, even if it is a few years. The name will come up, but only if you are not distracted by the other things.

If you don't have the time to focus, then pay a bunch of money to someone that will deliver a few solid names.Maybe they would call this pay-per-thought
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