Answer 1
How about something random? (example - Google is very random with no actual meaning). Something witty might also be good, sly suggestions about age or maturity for example.
Ah well, might get your imagination flowing in a different direction
Answer 2
A weekly classified magazine or letter? A student newspaper? How about looking at near-by universities and comparing them to other universities - see what you local ones dont have compared to these other unis. And then theres good old market research, interview students, or send questionnaires to, students in local universities. Find out what their interests are, what they need, what they want... Findout whatever!
Hope this helps,
Ciao, Sam