Golf driving range, new bus

**craigo** · 02-18-2011 05:10 PM

Me and my partner are in the middle of planning to set up a golf driving range and shop. The land that we are building on is rented, and it is on a showground/industrial estate. On the grounds on which we are building there is a sunday market and car boot sale every weekend. The site also plays host to dozens events throughout the year; hence "showground". Therefore we have a large footfall for customers who are already on site.

However, we are having difficulty on deciding the way in which we should target our business. As the place in which we are in has limited things for young people to do (its in Pembrokeshire which is very rural) therefore we want to provide a fun, exciting, not cheesy but edgy, (maybe playing music) range. However, the other side of the coin says that a golf driving range will serve primarily golfers, and they will make up 90% of our custom. So playing music and trying to make things a bit different will more than likely put them off.

If anyone has any experience or advice for us we would be more than grateful.

Thanks!!!!!!!!

**JL541** · 10-19-2011 12:43 PM

I can tell you as a golfer that I would hate going to a driving range that played music in the background. One idea might be to have a target or something the golfers could hit into and who ever does wins a beer or something like that. I wouldnt stray too much from tradition as most people who go to a driving range are looking to get better, but there is also some who just like to wack balls around.