From garage to brick and mortar. When do you know it's time?

**MiFES** · 01-22-2007 01:28 AM

So I'm currently facing a dilemma I knew would soon come. I'm outgrowing my current resources. Financially I don't see how it would necessarily help per se, but at the same time I feel as though I am hindering myself from growth by working out of my home.

When do you know it's time to get out of bedrock and start ponying up the coin for a storefront.

Cheers,
Scott

**cadance** · 01-22-2007 01:30 AM

"The only thing standing between you and success is excuses!" - Gregory
Lousig-Nont,
PhD.

**MiFES** · 01-22-2007 01:36 AM

Originally Posted by cadance

"The only thing standing between you and success is excuses!" - Gregory
Lousig-Nont,
PhD.

And I might say I'm a bit of a risk taker. I think things through but I tend not to dwell on the "what if" end of the spectrum.

The second part to the dilemma is, being that I'm still young, would it be worth it to move to a new location, not knowing a soul, in hopes that it will bring with it a greater monetary reward. I am currently in a starving part of the country, living in an area which lists in the top 3 most undervalued property nation wide. Surrounded by a middle class economy where money is neither being spent nor products being purchased.

My business curtails to an elite market group worldwide so I could survive online but I know it's something that needs to have a face to it sooner or later.

**The Stealthy One** · 01-22-2007 07:37 AM

If you think you can do better in a "real" space (not knocking home offices, I have one myself!), then go for it! Just make sure you have contingencies in place in case moving doesn't help, and so you need to move back home.

**hlctemecula** · 01-22-2007 06:35 PM

Consider increased revenue vs. cost.

Remember that even if your gross profit margin goes DOWN, increased revenue may be worth the extra expenses. I.E. - You have very little cost now...but if you add a storefront/office your costs will increase significantly. Let's say you add $5,000 a month in expenses, but it adds $7,000 a month to your revenue on average...is it worth it to you for the extra $2,000 a month?

Also, look at how much your current sales/income will benefit, not just new business. Is there a reason that would help with your current system/customers? Would it bump your orders from current clients to have a brick and mortar?

Fair question...my partner and I have struggled with it ourselves.