Moola.com is a new twist on the "make money for watching ads" model. By using innovative persuasion techniques, Moola has convinced thousands of users to watch 10-20 second video advertisements over and over again. And why do users watch the ads? For the opportunity to play Rock-Paper-Scissors against other users for pennies. So what is Moola doing right?
Moola is a combination of the two most addictive internet time-killers: gambling and useless flash games. The Moola Model: every new user is given one penny. The user then plays a simple flash game against another user for each other's cash - the winner doubles his money, and the loser is again given a free penny. By playing Rock-Paper-Scissors (and a few other similar games) a user can make up to $10,000,000 by winning 30 times in a row.
So, beyond the innovative idea behind the website, how is Moola persuading users to waste their time watching ads and playing Rock-Paper-Scissors?
1. Exclusiveness: Being part of a special group
2. Inclusiveness: Being a part of a larger crowd
3. Competition
4. Surface Credibility
5. Self-Proclaimed Credibility
6. Praise and Encouragement
See:
http://www.captology.tv/node/63