Free national media publicity

[mediainsider]

FREE NATIONAL PUBLICITY

Here is another example of how you can gain free positive publicity for you and your business, simply by understanding how the media operates.

Scenario
There's a heat wave currently occurring in your state or country.
The media will be looking for story angles each day, people at the beach, those who work in cool places, elderly people who are dying, water levels dropping ect.

NOW You own an electrical store and you sell air conditioners.
This is what you do.
Write up a 10 point plan ( or as many points as you feel ) on how people can get the best out of their air conditioners during the hot conditions.

1 .. Make sure the grid has been cleaned
2 .. Make sure it has been serviced
3 .. ect ect tect

Send out the detail in the form of a media release, to the key media outlets in your region.
TV Radio Print

Obviously include your name address contact details.

So if just one media outlet decides to interview you, then you're in business.
Advantages.
1 .. You appear as an expert in your field
2 .. Your business name is mentioned in the story
3 .. You gain free media publicity
4 .. the next time the media are doing a story about the heat they may use you again.

And just to give you an example, if that story was on network ten in Adelaide Australia during out 5.00 PM news service, about 300,000 people would see it.

NOT BAD AHH

Now you may be thinking that's fine but do not own an electrical store .. well its the principle that important, when something is going on in your state region or country and you can piggy back off it, let the media know and BINGO free positive publicity could be coming your way.

Happy publicity
Mark Aiston
Media training, Presentation Skills, Media education.

[generationy]

Sounds like an interesting idea to say the least. Wish you well with it!

[DayTrader]

Riding on one's popularity is like saying you are just being user-friendly. You are using the popularity of the event or situation for your own good. It can be a free media publicity, but make sure that you catch on the right publicity. Any wrong move may send back a bad light.

[Stone]

This is a great article thannks for sharing, I haven't personaly done any media releases which is stupid as i have heard time and time again how powerful they can be, it is a true for of levergare marketing which I like the best. Thanks for teh kick up the bum