Established E-cigarette Company looking for distribution advice

[tece_wholesale]

Hello all,
I am the B2B manager of a successful e-cigarette company. We operate 7 mall kiosk and are products are sold in over thirty retail stores. I am looking to bring our company to the next level. Wether this be by getting into a distributor or into big box. I am finding myself in a price amongst cheaper brands who are taking the low margin high volume route. Furthermore, our product and brand is a very high quality e-cig and we would like to maintain our value without being undercut by competition. Any advice/opportunities are welcomed.
Thank you, Jeremy

[tece_wholesale]

tececigs .com

[Phanlatre]

your product is too overpriced. check out a competitor with the same quality and 1 year warranty.

blucig.com

[tece_wholesale]

I am well aware of our competitors products. We have a higher quality battery, with a life time warranty. Much longer battery life, durability and better cartridges. This is one of the major obstacles in an industry with very little brand recognition and establishment. Simply lowering our price only cheapens the brand.

[dbdon]

I agree with lowering the prices cheapens the brand. I your product is higher quality then it is worth more by comparison with cheaper products but the trick to getting your customers to buy yours over others is making them aware that your product is higher quality than others. And thats all in marketing so market it well to some retail companies. You didn't really go in depth enough for me to give you a better answer than that.