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Well me myself recommend it highly. If you have the right source, profit margin can be quite high. For example, I found a couple resources that are proven legitimate that sell DVD's at (like I said above) $3.00 or so. Figuring you sell the DVD's for retail price of $19.99 ... that's close to a 200% return on your investment.
Now offering such things as prizes and running contests and such can also make your site good as well. Why? Because then many people will believe the owner is interactive with their site and can afford to give away stuff like that.
At the same time, its not too saturated. For example: Amazon sell's DVD's... but they also sell many other things. NetFlix rents DVD's out, that's a seperate niche then selling them. Unless I am missing something (which I'm sure I am somewhere) I don't know of one big company that is actually selling DVD's ... it can also be expanded later with video games and CD's as well if the seller feel's it will bring in more profit (which then I wouldn't recommend the DVD selling, because the CD's and video games will make it seem like the DVD's aren't even there.)
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