Companies spend so much money on advertising, branding and public relations and yet cut costs on the actual human interaction in their business.
If you are a startup I strongly recommend paying as much attention to who will be servicing the customers you gain from smart marketing decisions. These sales are much easier to make as all you have to do is keep a buyer happy when they need you.
Does your business have strong contact points?
Cheers, Tim
Here is my article: The Small Business Marketing Guide - Tim Andren: Does your business have strong contact points?





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