I will be in the area this weekend, my friends go to rutgers.
You should incorporate first... either as a C-Corp, S-Corp, or LLC. I chose to do an S-Corp as it fit best with my business plans. You may choose an LLC if you like... it provides more flexibility. Go to wikipedia and read up about both.
DBA is "doing business as." I had to file a fictituous name in Florida for the DBA. Basically, I'm incorporated as ABC, Inc. But the name of my business is
Business Name (what my consumers see). The state just wants to know who is doing business under what name. THe ABC, Inc. corporate entity is doing business as
Business Name.
check out my blog if you want to follow the progress of my business venture
