Corporate Citizenship

[usakos]

Most corporations have made corporate citizenship part of their overall and central to their business.

Most of them have incorporated corporate citizenship policies and procedures of what role to play in the communities in which they operate and serve. Some simply do it to make themselves look like they do something in their communities.

To what extend and what role does corporate citizenship play in your business?

[tazman9r]

I have never heard of corporate citizenship. Just to make sure I understand, does this corporate citizenship also define what someone does on their own time, away from work and not being paid, within the community like volunteer work or social program support?

[BusinessAdviser]

Tazman, corporate citizenship is just a company's commitment to do good things within the community. All companies make their own commitments, so it depends on the company as to what it and its employees do within their community.

I think that corporate citizenship is very important. Just as we all have a responsibility to be good and productive members of our societies, so do companies.

[JoshuaSBK]

I actually represent a bank called ShoreBank whose tagline - featured prominently on the home page- is "Let's change the world." They guide their business by keeping to a triple bottom line of community development, environmental stewardship and making a profit for its customers. All three must be met for ShoreBank to consider itself successful. Check out what they did for the Tree of Knowledge Learning Centers. It's "an organization that provides educational and therapeutic services to disabled and at-risk pre-Kindergarten through 12th grade students." Their changing children's lives and ShoreBank gave them the loan to do it.

And let's not forget that they want to make a profit for their customers as well. They're currently offering an online High-Yield Savings Account of 3.5% APY with no monthly fees and only a $1 minimum balance. With 2.4 billion dollars in assets and 4.2 million in annual revenue ShoreBank is a solid company ready to change the nature of banking. Check out sbk.com for more information or shorebankdirect.com to learn about the high-yield savings account.