Target market: 21-35. First movers of technology (i.e. the group that ran out to by the FIRST generation iPod, Moto RAZR and LCD tv, even if it is only 24").
I'm thining the same thing - that depending on the site, .NET addresses are suitable. However attempting to go mass market and appeal to certain "whimsical" target markets such as the 18-24 and 21-35 market ranges, .com is better.
It's just more expensive.
:sigh: