Many of you have asked questions regarding generating deals. From what I have read, no one is cold calling. Cold calling is your key to success in the beginning of your business.

So, you just started a new business that you have put a lot of hard work into over the last six months. Now what? You have to get the word out about your product/service so people/businesses know about you. Well how?

Some may make some fliers or advertise in the local paper. Great! Your return on investment with this type of advertising can be 1%.

You need deals now! A ROI of 1% is not going to pay the bills and generate enough income for you to stay in business. So what do I do?

COLD CALL!

Cold calling sucks. No one likes doing it and if they do, they are insane. But, cold calling has been proven time after time to work. If you don't spend the time, you won't make the dime. Simple as that.

I am going to show you how to make cold calling easy, efficient, and provide you with all of the secrets I use when cold calling.

Create A Script


Creating a script can sometimes be difficult, depending on what you are offering. I will give you an example of a script I wrote for one of the members on the forum.

[ABC company this is Sally.]

Hi, Sally I need some help. (Everyone wants to help)

[Sure what can I help you with.]

My name is David and I offer computer services to businesses. Who would be in charge of that? (Do not pitch the secretary! You only want to make your pitch to the decision maker.)

[That would be Greg.]

Great. Can is Greg available to speak with at the moment?
(If the decision maker is not available gather his information and ask for a better time to reach him)

[Yes. One moment please.]

[Hello this is Greg.]

Hi Greg my name is David and I am the owner of VuIT Services. I am a new local business that provides on-site networking, security and general computer services to small businesses and residents in the Orange County, CA area.

I was calling to see if I could have a few minutes of your time to see if I could assist your business. Is Tuesday at 2:00 okay?

(Chances are they will say no. If they do, ask for a time that would be good with them. Sometimes, they will start asking questions. This is perfect and will be very beneficial for you.)

You can not fear rejection. You will hear the word no more than yes. However, this is not personal rejection. Just thank them for their time and call the next prospect.

Do not try to sell them over the phone! This will make your life that much harder. Your job is to set an appointment either face to face or on a phone conference. Sell them at the appointment (sometimes it takes multiple appointments).

Once the sale is made ask them for referrals. Once you build a book of clientele, referrals will start to be rolling in and your cold calling efforts will decrease.

Now go make yourself a script and pick up the phone. You do that and you will make deals. That simple.