Choosing name for new business.

[CGM]

As a side project, I am doing a small clothing line. I already have the business plan set out and some people to endorse the brand, as well as a site (roughly) designed. However, I still haven't come up with a name. Kind of working backwards here.

The name I liked the most, is already in use by a Zazzle member. If you're unfamiliar with Zazzle, they do print on demand t-shirts and its free for an account, so in turn there are many Zazzle accounts with "t-shirt companies" that aren't legitimate businesses.

Can I still use the name?

My concern is SEO. You search for that clothing companies name, and they're number 1 because of Zazzle, not because of the t-shirt "company" itself. Judging by their designs, I can't imagine them actually doing much business and its quite possible they don't do any at all.

If I do use that name, I wonder how long it will take my website to get PR1, or if it even would. I know SEO, and had PR1 for a Pomegranate Shipping website I developed, but I didn't have to compete with a large company (Zazzle, in this example) to achieve that.

Seeking some input.

[CGM]

EDIT: There was a response here to a spam post that has since been deleted.