[usakos]

Yesterday we discussed about what makes a good mission statement at this thread here. Which generated a good buzz and heated argument, if you've been following it.

On this thread, let's discuss about your business slogan and how to come up with a really good slogan, the mantra, for your company.

So, what's a mantra statement?

A mantra statement must be short; three words max, and must be even simpler for anyone to remember and recognize it and associate it with your company, employees, brand, and products. This is the slogan you embedded into all your ads and wherever else your company's name appears.

Watch this video by Guy Kawasaki, fast forward to 6:20 on the video, and listen to Guy Kawasaki defines a mantra statement and his recommendation on what to do to come up with a cool slogan.

Who's Guy Kawasaki? He is the fool who once turned down the Yahoo! CEO offer. He's one of the most revered Silicon Valley's executives and founder and managing director of Garage.com..

Here are our two slogans:

RentersQ.com - "Before You Rent".

Gatepedia.com - "The Online Branding".

What's your business slogan? And if you need a cool slogan, I'll help you, just post your question on here.

[tazman9r]

I don't officially don't have a slogan, or mantra, but if I did, I think it would be:

Have Fun!

I've have designed a couple of banners, and they each contain that phrase. It may not relate to a specific capability of my site, but since my site is all about entertainment, I think it applies.