Please help me figure this out. I feel like I finally have a solid business idea and business plan but I am not sure what to do next. I have done my research and there is definitely need for the service, I have found my niche, know my demographics, know the profit margin and there are no competitors in this business but my main dilemma is how to start.
I am trying to start this business on a shoestring and I wanted to test the market first, basically just trying it out first and if the demand is enough to make the business sustainable, I would take the next step. However, I am trying to avoid fixed costs and overhead as much as I can in the beginning. Should I just pass out fliers, do free online advertising and see what kind of response I get and then go for there?
OR
Should I take care of all the legal stuff first (starting a LLC, getting the proper business licenses, etc) and then try to make it work? If I go official right away, I will owe tax to the IRS and the startup/fixed cost will be around $1000 dollars, however, I know you can deduct $5000 of startup costs the first year without having to amortize over 15 years.. I guess, I just do not want to start a company officially before I know 100% that it is a sustainable business model not only for the short term but also in the long term. How would you do this?





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