I used to own a brick and mortar children's store (franchise), which for the sake of this discussion, equates to your shoe store example.
I don't know where you get the idea that you don't need marketing and that it is not stress filled. Pretty much ANY business will need to be marketed. Even an online business needs to be marketed.
And not stress filled?? It's obvious you've never owned a brick and mortar business. My children's store was a fairly simple business model, but the stress was off the charts. Any time you deal with the IRS (payroll taxes, income taxes) or the state (sales tax, income tax) or the city (permits needed for every little thing and fines slapped on you faster than you could say 'yes sir, right away sir') and employees that might not share your vision and disgruntled customers and vendors that can't seem to meet schedules and landlords that raise the CAM charges every year until you can't afford the space anymore.....see what I mean??? Even a "simple" business can be stress filled.
Sorry, you hit a nerve there.
It drives me nuts when I hear someone say they just want to open a little coffee shop or whatever coz it sounds like fun. Think again people. Even the smallest of brick and mortar businesses will have high start ups costs and ongoing monthly expenses that you may not think about until the bills start coming in. I could on for a few more paragraphs about the expenses alone. But I think you get my point.
