become an expert in your field and prosper

[mediainsider]

For any person either starting a new business or running a business now, consider utilizing the media to tell your story.

Example.
You own a florist and tomorrow it is valentines day.
Remember most media outlets, television radio print will be keen to do a story on Valentines Day.
So make it easy for them.
Send out a media release with some interesting facts about the day (EG which flowers are expoetcted to be the big sellers this year)
make sure you leave your contact details ect on the media release.
Now if one media organization picks up the story, comes and interviews you, shoots vision of your shop and names it in the story BINGO free publicity through the media,.

And guess what free publicity through the media is generally seen as more credible than a paid commercial.

Apply these principles to YOUR business and reap the rewards of free positive publicity through the media.

Simply come up with a hook or a story line, let the media know about it and then WAIT for the call.

Hope that helps.

Mark Aiston
mediainsider

[generationy]

Thanks for sharing! I definitely think that passion and drive must go hand in hand in order for any entrepreneur to succeed (let alone their business). One needs to have fun building their business. That only comes when the work is enjoyable and you simply LOVE IT!

[leemanning]

I often give get the media involved in my business, this helps them to appreciate what we do, but because they don't pay, it lets them take a shine to you

[altwebdesign]

something for nothing here, im sure many will find of value!