Are You a One Hit Wonder?

[Dale King]

In the music industry, a "one-hit wonder" is an artist generally known for having only one hit single, who eventually fades into oblivion.

If you own a business, the last thing you want to be is a one hit wonder, or else you'll eventually fade into oblivion also. In other words, when you have a "hit" product, you need to be able to follow it up with another product and then another and then another.

That's what successful businesses do, and if you want to be successful, that's what you need to do as well. And it's actually easier than you think, because when you sell a product to a customer, if that customer is satisfied with your product, chances are he is going to be willing to buy from you again and again - if you have something else to sell him.

Smart marketers always take the path of least resistance. They know that it's a lot easier to sell to somone who has already purchased from you previously, than to constantly go out and find new prospects.

And if you're in business and you've been making sales, you probably already have hundreds, if not thousands of valuable, satisfied customers who already know, like and trust you. All you have to do is constantly follow up with those customers, and offer them new products.

For example, whenever a new client subscribes to my marketing consultation program. I always tell them about my other marketing services. Invariably, they almost always purchase my other services as well. That simple strategy helped me take my income to six figures very quickly, so I know that it works.

Now I don't want to mislead you. Success doesn't come easily or overnight. It's going to take some time to grow your business. And you have to be willing to work at it. But at least now you have a proven blueprint to follow. Starting out with one product, and following it up with other products will allow you to grow your business much faster than trying to milk one product for all it's worth.

Dale King